Recognised as the regional trading hub, Dubai's commercial market has tremendous potential. This has aroused interest from overseas companies in a wide range of sectors

Business in Dubai Recognised as the regional trading hub, Dubai's commercial market has tremendous potential. This has aroused interest from overseas companies in a wide range of sectors.
The place to be:

* It has a large and growing market
* It is a strategic location in one of the world's richest regions
* It has a diversified market that is easily accessible and open to trade Dubai's infrastructure and services match the international benchmark.

One can expect efficiency, quality and prompt service. The key to the boom in the commercial industry here is because Dubai has:

* A free enterprise system
* A highly developed infrastructure
* State-of-the-art telecommunications
* Reliable supplies and resources
* First class hospitality, medical services, residential amenities

Dubai is positioned as the commercial centre of the region - the hub for entrepreneurship and efficient infrastructure. Offering an array of opportunities in various businesses, Dubai has definitely made its mark on the global map. IFA Hotels & Resorts is a leader in the development of premier integrated and mixed-use hotel and tourism resort projects throughout Europe, the Middle East, the Far East, Africa, the Indian Ocean Region and North America. IFA Hotels & Resorts' activity in resort development began in the mid 80s with the acquisition and development of Pine Cliffs Resort in the Algarve, Portugal, through United Investments Portugal, which is part of the IFA Consortium.

The grandeur of Pine Cliffs provided the ideal environment for investment in the real estate sector as well as residential homes and resort living, and thus the consortium's link with the hospitality sector developed. Today, IFA Hotels & Resorts sets the international benchmark for the development of world class integrated real estate development. A specialist in resort development, IFA Hotels & Resorts enjoys close links to premier hospitality operators such as Fairmont Hotels & Resorts, Moevenpick Hotels & Resorts, Kempinski Hotels and Sheraton Hotels & Resorts, appointed to manage resort developments around the world. IFA Hotels & Resorts listed on the Kuwait Stock Exchange in January 2006, with a market capitalisation of over US$ one billion.

The company also listed on the South African JSE Limited (Johannesburg Stock Exchange) during 2006 with plans to list on other major exchanges in the future. In January 2007, the company invested in listed Thai developer Raimon Land. Globally, IFA Hotels & Resorts has entered into strategic alliances and joint venture partnerships with leading companies such as Kingdom Hotel Investment Group (Saudi Arabia), Nakheel (UAE), United Investments Portugal, YOTEL (UK), a strategic alliance with RCI (part of the Cendant's Group), Tongaat Hulett Developments (South Africa), Boschendal Ltd (South Africa), Raimon Land (Thailand), Ohlthaver & List (Namibia), Indian Ocean Resorts (Seychelles)and most recently Related (United States).

International network IFA Hotels & Resorts currently has projects in Dubai, Lebanon, the United Kingdom, the Netherlands, Portugal, France, South Africa, Kenya, Zanzibar, Namibia, Seychelles, Thailand, Caribbean and New York, with plans to link its resorts to new parts of the globe. This will offer investors and tourists access to world class facilities through a network of hotels, residential resorts, vacation and residence club destinations. IFA Hotels & Resorts' programme of brand acquisition and developer partnerships will continue into the future, illustrated by the ever growing strength of its product range: lifestyle membership clubs, vacation clubs, fractional ownership, hotel ownership, residences, yacht ownership clubs and jet ownership clubs.

This unique product range enables IFA Hotels & Resorts to continuously anticipate and deliver to the varying property investment and leisure requirements across the globe. The Kingdom of Sheba Fairmont Heritage Place, Kingdom of Sheba will form part of the Kingdom of Sheba resort that covers 141,500 square metres of prime land on the crescent of the Palm Jumeirah, adjacent to the renowned Atlantis development. Offering just 46 homes, each divided into saleable fractions of 1/10th. A Private Residence Club like Fairmont Heritage Place allows discerning vacation home owners to experience the benefits of owning an exquisite resort home without the constraints of traditional vacation home ownership.

The equity held provides a secure, transferable and potentially rewarding investment in perpetuity. In addition to the benefits of owning real estate in one of the world's most desirable locations, Fairmont Heritage Place provides all of the services and amenities of a five star hotel. Owners of the resort are guaranteed 14 days use of their own home and a further 14 days either within their own home or in a similar one each year. These home reservations may also be exchanged for time at another Fairmont Heritage Place community or at another Fairmont Hotels & Resorts' property around the world.

In totality, at least four weeks of usage is guaranteed in their home and/or at international properties. Additionally, owners have virtually unlimited use of any remaining availability at Fairmont Heritage Place, Kingdom of Sheba throughout the year, subject to booking no more than 60 days in advance. The Fairmont Heritage Place business model was created by Fairmont Hotels & Resorts as an enhancement to its portfolio in 2003 with the launch of Fairmont Heritage Place, Acapulco in Mexico and adheres in all respects to standards set by the finest Private Residence Clubs in the world. Other Fairmont Heritage Place communities include Telluride, Colorado; San Francisco, California; Zimbali, South Africa; and now, Kingdom of Sheba, Dubai. Fairmont Heritage Place, Kingdom of Sheba represents much more than a superb vacation home and excellent property investment that can be passed down from generation to generation.

As a Private Residence Club, it also offers an investment in lifestyle and an assured means of enjoying quality time with family and friends, enhanced by services and facilities of uncompromising luxury. Fairmont Heritage Place, Kingdom of Sheba offers valet parking; 24-hour concierge, butler and room service; a private beach, swimming pool and gardens; The Owner's Lounge, a state-of-the-art exercise room, an international delicatessen and coffee shop, daily housekeeping, a Junior Internet and PlayStation® lounge, access to all the onsite hotel's facilities and so much more.

Useful information
www.kingdomofsheba.com/fhp
www.ifahotelsresorts.com